Media Mutation10. The “-tainment” effect

MEDIA MUTATIONS 10. THE “-TAINMENT” EFFECT
Cultures and Logics of Entertainment Across Audiovisual and Digital Media

INTERNATIONAL CONFERENCE

Organized by Luca Barra and Paola Brembilla (Università di Bologna)
in collaboration with Liz Evans (University of Nottingham)

live streaming

Free entrance

Media Mutations, the international conference of studies on audiovisual media hosted by Dipartimento delle Arti of Università di Bologna, comes to its tenth edition. This conference’s theme is the impact of entertainment logics across different media, at a professional, cultural and social level.

Entertainment cultures are spreading widely across contemporary media, from press to fashion, from music to television, from videogames to politics, from sports to museums. Audiovisual and digital media ease the connection between entertainment and a wide range of realms in everyday life, both at a global and local level; yet processes of hybridization and narrativization permeate and transform their logics, strategies and imageries through forms of performance, amusement and divertissement. After having been long accused of corrupting the masses, or dismissed as minor and banal, the cultures and practices of entertainment are now widely studied and thoroughly researched, with interdisciplinary approaches accounting for their complex and mixed nature.

The conference aims to expand the academic knowledge of this trend, establish new trans-medial and multidisciplinary research perspectives in the field, and strengthen the understanding about how entertainment has shaped (and is still shaping) media sectors, how it is defined, produced and perceived, and with what outcomes.